Over the past 15 years, TV series have exceeded movies in importance as content for television.
How did Canal +, French pioneer in self production content and series, launch the BORGIAS with a very low budget in order to ensure the success and expand it into other countries?
The 50 most influential bloggers were invited to a party hosted by Canal + for the Première. They have been picked up in a taxi…in which the “previous passenger” had left a mysterious photo camera…
A great example of how content can be activated to generate buzz and insure the success of a launch.

This case won a Bronze Lion at the Cannes festival in 2012 (category outdoor)

Agency : Cake Paris (Havas)
Production & Direction : Elegangz
Editing : Florent Sauvestre